Aurrus Landing Page (Concept)

So I built one. No client, no brief, just me asking, “What if?” and going all in. This was purely a self-initiated concept project to challenge myself, explore some ideas and add something genuinely interesting to my portfolio.

The whole point was to match the energy of the product: industrial, bold, a little aggressive. CAT’s black and orange DNA runs through everything, but pushed into something more cinematic and immersive than a typical product page.

It was a great creative exercise in translating a physical product’s raw personality into a digital experience using layout, typography, and motion to make someone feel the weight of the thing just by scrolling.