Lily AI explainer video

I was brought on to manage the production of this explainer video and lead the storyboarding phase to translate their complex AI capabilities into an engaging B2B narrative.

My Role: Storyboarding & Production Management
The challenge was to visually represent “thin product attributes” and “demand forecasting” without losing the viewer in technical jargon. I developed a storyboard that focused on the shopper’s journey, using clean motion graphics and metaphors to show how Lily AI injects the “language of the customer” into a retailer’s existing tech stack. By managing the project from concept to final delivery, I ensured the visual style remained professional, modern, and aligned with Lily AI’s brand identity.