I took the lead on the entire visual strategy, starting with the initial storyboards and guiding the production through to the final cut. The goal was to tell a story about the synergy between nature and science, creating a seamless visual flow from misty, raw forests to the high-performance results of the 5-in-1 Serum.

In my role, I focused on directing the visuals to highlight the product’s core benefits—specifically skin nourishment and cell regeneration. By managing the process from the first sketch to the final edit, I made sure every frame, from the aerial forest shots to the macro droplets on a leaf, felt premium and intentional. This project was a great opportunity to turn skincare science into a beautiful, visual narrative that truly connects with the audience.